Commemorating its 80th anniversary this year, Red Heart yarns debuts a fresh new logo and packaging to inspire knitters, crocheters and makers. The change marks the company’s milestone year and Red Heart’s next chapter in our history.
Our yarn is the same Red Heart yarn you’ve loved for 80 years. The iconic Red Heart logo is now rounder with softer edges for a more contemporary look. The yarn packaging has been updated with a clean, easy to read layout and modernized fonts.
We have 4 distinct categories of yarns, so it’s easy to see them in stores: Basics, Essentials, Fashion, and Baby. The new packaging labels are on the top and the old labels are on the bottom row.
The website has a fresh new look, but the navigation is similar and all of the existing free patterns are still here.
Let us know what you think in the comments below or on social media!