Recap from Stitches East 2012, a guest blog by Tammy Hildebrand

I am thrilled to be guest blogging for Red Heart! Since I just got back from Stitches East, I thought that would be the perfect topic to share with you. If you’ve never attended, you’re going to want to make plans for next year because it’s an event you don’t want to miss.

Back in April, Red Heart teamed up with Crochetville for the first time at Stitches South. It was a “learn-as-you-go” kind of thing since we had never done this before. We were so well received that we kept going and have since done 4 more shows and it just keeps getting better. “Team Red Heart” consists of Tammy Hildebrand, Amy Shelton (or Princess Amy as she likes to be called) and Kathleen Sams.

A. Team Red Heart

I decided to ask some of our booth guests what they thought of what we’ve done so far.  I would have liked the opportunity to speak with everyone who visited but we were usually too busy which tells you something right there!

B. Busy Booth

Two words I heard over and over were “updated” and “upgraded”. Our customers love the variety, the quality and the reasonable prices.  Visiting our booth is so much more than just buying some yarn. It is an experience! We have actually been tagged as “the fun booth”. Wow! We love what we do and we’re just so excited that all our fiber friends are loving it too.

I’d like to share a few snippets from some of our guests that I got to chat with.

Kim Meredith and her daughter Lee Ozelius have been using Red Heart for years and love it! Kim especially enjoys using Team Spirit in Red / Black; her high school colors. They came by multiple times.

C. Lee Ozelius and Kim Meredith

Jane Rimmer is excited about all the new yarns and enjoys the friendly staff.

D. Jane Rimmer

Deb Seda loves all the vibrant colors and the new fibers.

E. Deb Seda

Judi Weingarden states, and I quote “I am exceptionally impressed with the upgrade in quantity and quality”. Judy came back every day to show us all her great creativity. She was covered from head-to-toe in fibery goodness. Sadly, my picture of her didn’t turn out.

Lucille Miller stopped by Thursday during preview.  When she stopped by again she told us she loved the booth so much that she wrote it down to come back and also told all her friends they had to stop by our booth.  How cool is that?

I also asked each person if there was anything they didn’t like. The only answer I got was they want to see more! So we’re busy planning more surprises for future shows.

Many of your favorite designs are on display in our booth. Not only do you get to see them in person, but you can touch them and even try them on!

F. Trying on

We have books for sale in the booth and many of your favorite designers are on hand to personally sign them. Here is Margaret Hubert wearing the “Margaret” shawl designed by Renee’ Rodgers in her honor.

G. Margaret Hubert

One of my personal favorites about being in the booth is when someone comes to show us what they have done with their Red Heart yarn. They are excited to share their projects and tell us stories about the history whether they made it for a friend or it was yarn they purchased at a previous show, whatever! We love to share in their enthusiasm.

Did I mention how much Red Heart likes to give away free things? YES, I did say free! Everyone received a great little tote bag to use for their selections. Isn’t it so much easier to shop when you have your hands free? Not to mention it makes a fantastic project bag. We also gave out tee shirts, Christmas knitting needles and crochet hooks, as well as Crochet Today magazines. There were a number of lucky attendees that won door prizes filled with goodies!  Barbara Levy, Susan Shmookler and Emily Jagos are just a few of the lucky people that won a Red Heart canvas bag filled with the Lace Edge Vest pattern, all the Boutique Changes yarn needed to make it, the knitting needles and even some yarn needles to weave in the ends!

The show was over way too quickly and it was time to come home. I was a little worried that I would have to leave my clothes at the hotel so I had room for Red Heart’s new Celebration yarn. But with a little determination I got everything packed up.

To see more photos from the show, please visit the photo album on Facebook.