As the trusted referral source for women, the Women’s Choice Award is delighted to honor Red Heart® for earning the 2017 Women’s Choice Award® as America’s Most Recommended™ Yarn Brand. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women. Making it easy to buy with confidence.” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Red Heart® signify their commitment to empower women to make smart buying choices.”
“It is an honor to receive this award again for the third straight year. This award is a symbol of empowering women to identify brands that women trust and recommend”, said Alyson Bell, Vice President of Marketing, Red Heart.
Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining,
“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer.”
Red Heart is proud to be America’s Favorite Yarn brand and one of the most trusted brands for knitters and crocheters. Red Heart has been at the center of joy-filled memories for the giver and the receiver of hand-made, one-of-a-kind creations given from the heart for over 80 years.
“We are pleased to salute Red Heart® for its focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.