Red Heart Won the Women’s Choice Award

Thank you to everyone who named Red Heart as America’s Most Recommended Yarn Brand in the Women’s Choice Award research survey! Below is the official press release.

Charlotte, North Carolina – March 12, 2015 – As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor the Red Heart Yarn brand with the 2015 Women’s Choice Award® seal. This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to family and friends.

“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Red Heart Yarn signify their commitment to empower women to make smart buying choices.”

According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. It is not surprising that major brands, like Red Heart Yarn, now focus on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience.

Ms. Passi says it’s important to note that the award doesn’t just signify that Red Heart Yarn has women’s favor – it signifies that women are willing to recommend it to others. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” she says.

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‘Receiving the Women’s Choice Award is testimony to Red Heart’s commitment to delighting knitters and crocheters with great yarns and pattern inspirations, all crafted with love’ said Alyson Bell, Vice President of Marketing. ‘When consumers choose our products and recommend Red Heart over other brands, it is the highest accolade we could be given.’

“We are pleased to salute Red Heart Yarn for their focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi says.


Red Heart is proud to be America’s favorite yarn and one of the most trusted brands in yarn. For over 75 years, more people have chosen to make their heirlooms using Red Heart than any other yarn. Red Heart yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you’ll find it in the Red Heart family. Explore our free patterns and vast yarn selection for every level of knitter or crocheter – they have a little bit of love woven into every strand.


The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience.

Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. Women are surveyed on what drives the consumer experience for women vs. men.
– 92% of Americans will seek out the recommendation of others before making a major decision (Nielsen Research 2012)
– 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (Medelia Monitor 2013)
– Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014)

As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. The award provides women with a collective voice. Visit to learn more.

Susan Long | WomenCertified Inc. Senior Director of Client Services T: (954) 922-0846
Carrie Leahew | Red Heart Crafts Consumer Marketing Manager T: (704)-329-5013 

Afghan pattern: Circle in Squares Throw


69 thoughts on “Red Heart Won the Women’s Choice Award

  1. ArleneMaria Hoffman

    The best yarn around by far. I have been using it ever since I learned to knit and crochet and never even consider another brand.

    • Pam

      I use Red Heart Yarn for my grand daughters clothing and blankets. It washes and wears well. The Red Heart Award is well deserved. I enjoy trying all the new yarns. I made safety reflective hats for the girls and fancy skirts with the shimmer yarns. I would like to see a light cotton weight yarn for the summer clothing and a special yarn to make summer hats.

  2. Joene Rahn

    I learned to knit with Red Heart Yarn 62 years ago and I still knit with it today. You do have many more choices of yarn now than back then and I love all I have tried. Congratulations on the Women’s Choice Award.

  3. Karen M Roth

    Way to Rock it, Red Heart! !!

    I love your yarns and have always been a fan!
    Congratulations! !

  4. Jean Nelson

    CONGRATULATIONS on your awards. I have just gotten back into crocheting after many years and have enjoyed your website with patterns etc. I love all the new yarns. I look forward to your emails and updates. Keep up the great work..
    Happy crocheter,

  5. Cheryl

    Congratulations to Red Heart for being such a wonderful American manufacturer of quality yarns! Product consistency and company reliability are greatly valued in this day and age of the world retail businesses.

  6. Chris* from MI

    Congrats, RED HEART, on this prestigious award!!!! You deserve it!!!!

  7. Claudia Crabtree

    Red Heart is not only the best yarn, which it is. It is made in the USA. Always my first choice.

    • Kathy Cerillo

      I too love Red Heart yarns There are so many colors to choose from and you can always match an ombre with the solids (maybe the ombres are a little stiff). I know that it is made in USA – but of imported fibers. But that doesn’t stop me,

  8. Pam loudon

    I use red heart yarn love ,all the time. I donate baby hats to our local hospital and cancer . Is great value

  9. Evelyn Martin

    I wish Red Heart make their Sashay ruffle yarn in the Sea Hawk colors of navy blue and bright green. They make other team colors, but not those of the champion Sea Hawks. They are sure missing out on sales by not having it.

  10. Rosa Jackson

    Congratulation!!!! I love Red Heart yarns & the wonderful patterns that are included. I Love, Love, Love the Love yarn, The best yarn and softest ever. God Bless you all.

  11. Rosa Jackson

    Congratulation!!!! I love Red Heart yarns & the wonderful patterns that are included. I Love, Love the Love yarn, The best yarn and softest ever. God Bless you all.

  12. Nicole P.

    I’ve used Red Heart yarn since I learned to crochet over 30 years ago. I always check Red Heart for the color I need for a project and I love the large selection, but there are some colors that have been discontinued that I absolutely loved and I hate having to turn to other brands to get the specific colors that Red Heart doesn’t carry. But overall, Red Heart is the first brand I got to for any crochet project!

  13. Tambra Vandal

    If I’m going to buy yarn, it’s uasually Red Heart! So easy to find & I love the colors & textures. Congrats Red Heart! You deserve winning the Woman’s Choice award.

  14. Jeanice Coliron

    That’s awesome! I just bought a 14 oz skein of Red Heart Super Saver at WalMart yesterday for $5.97! You cannot beat that! Thank you, Red Heart. You’re always my first choice!

    • Kathleen Cerillo

      I know Walmart has the best prices. $2.28 for super savers!

  15. sheryl cinnamond

    could we please have the link for the pattern shown in the picture above, thank you


    Congrats- well deserving. Do you have a RED HEART SUPER SAVER in a Cotton for crocheting or knitting facecloths and dishcloths?

  17. Betty Lewis

    Congratulations!!! I love Red Heart yarns! You offer a variety of lines with some exceptional colorways!!

  18. francesca Bowman

    Congratulations. Red Heart is always my first choice

  19. Leslie Mansfield

    Thank you Red Heart for making such a great line of yarn. Congratulations on winning the women’s choice award.

  20. Darlene Martin

    Congrats! Red Heart yarns have been my yarn of choice for over 20 yrs!

  21. Keri Goldsmith

    Congratulations!!! Loving all the new yarns you are coming out with.

  22. Roberta Lykins

    Congratulations! I love using Red Heart Yarn! The Best yarn!!

  23. Gena Carlton

    Congratulations Red Heart Yarn. Do anyone know where to find the pattern of the shawl in the picture?

  24. Judy Babbitt

    Congratulations! Love your yarn and your commitment to creating a distinctive quality product for many years. I know that what I create using Red Heart yarn is going to turn out fantastic! Red Heart employees deserve a big round of applause for this recognition and achievement! So proud of you!

  25. LaNelle Sumrall

    Red heart yarns are a staple when crafting in my home and always will be. I’m so happy to see a cotton yarn now. A well deserved award. Congratulations!.

  26. rebekka

    salve non conosco la marca e tantomeno ho mai provato questo filato, qualcuno me lo può far provare? Vi ringrazio.

  27. Kimberly Curtis

    Congrats on the Womens Choice Award!! I love all your products and the FREE patterns as well!

  28. Nicole Eckert

    Congrats on the well-deserved award!!!!

  29. Darlene MacDonald

    Congratulations on the award. Well done and well deserved.

  30. Amy Holt

    Love red heart yarn. It’s always my go to for everything.

  31. Hollie

    Congrats!! I LOVE all of your yarns!! What a selection!!!

  32. Elaine Sumner Rumsey

    Congratulations to Red Heart!! I have crochet more Red Heart yarn than any other in the past 40 years. :)

  33. Beth

    Congrats on the wonderful award!!! I love your yarn and how reasonable you keep your prices. Thank you!

  34. Laura Fanelli

    Congrats on the win! Love Red Heart yarn!!!

  35. Jessica D

    I love your yarn so much!! Congratulations on winning!!

  36. Theresa Pearson

    Congratulations Red Heart – you deserve this!

  37. Kristina Wilson

    Congratulations!! A well-deserved honour, for your affordable and all around great products!

  38. Jessica D

    You guys are my favorite yarn so this to me was a no brainer. Congratulations!!

  39. Lisa Albaladejo

    Congratulations on this award. It is so well deserved. Keep bringing us the best yarns!

  40. Sandy Berta

    I adored my grandmother. She crocheted with Red Heart yarn day and night. She made afghns for each of us. I remember shopping with her for Red Heart yarn ONLY! 45 years ago she taught me to crochet and here I am still crocheting with, you guessed it, Red Heart yarn and making afghans and such for my mom, my sons and even our new granddaughter. I think my grandmother would be so proud! ~Sandy Berta

  41. Anonymous

    Is the blanket in the award picture and free pattern and what is the name of it and more than that Award well earned I have used redheart all my crafting life….I have been given all brands and few measure up even remotely to redheart.
    I wish the original Jamie baby yarn would come back and the solid variegated primary colors of the 70’s too when I was a teenager you could get yellow variegated, red, green, blue and on and on please bring those back when I find vintage yarn that has those I never fail to get many compliments on whatever is made from them…….PLEASE BRING IT BACK!

  42. Mary Harvey

    I love all your yarn and textures. Over 40 years ago when I was single and working my girlfriend Bobbi show me the wonderful granny square, it was so pretty and I got HOOKED on crocheting. I have made many blankets for family and friends .At night while watching the shows on the television, instead of a glass of wine, I grab a crochet hook and yarn and make blankets. To me, its very relaxing and enjoyable. I believe that Red Heart Yarn is the best yarn in the USA.Thank you

  43. nzski69

    CONGRATULATIONS!! A well deserved win!! I truly hoped this Circles in Square Throw would win!!!

    This is the pattern I chose to make for my first grandchild…we just recently found out we are going to be grandparents for the first time. We have only one child so this is very exciting news! And, I thought this would be the perfect afghan because the design is so unique for a baby afghan that even if there are a ton of afghans there, at least one will be different… mine!!

  44. Karly McCurdy

    I have been using Red Heart for nearly every single crochet project I do. The most recent project was my first larger amigurumi. I used the Perfect Pink to create a pig for my son. Red Heart has variety and quality without being overly expensive. Red Heart deserves this seal. Congratulations!

  45. Nicole

    I have used red heart to make amigarumi animals and crochet hats. Thanks for the giveaway.

  46. Deborah Hale

    Congrats, Red Heart! I’ve been using your yarn ever since I can remember, and you guys are ALWAYS my go-to when I need an EXACT color because I know you’ll have what I’m looking for!

  47. Roxanne Lewis

    ~ ♥ ~ Red Heart Yarn is my only choice to crochet wonderful gifts for my friends, family, and donations to those less fortunate. ~ ♥ ~

  48. Tammie Wright-Eden

    Congratulations Red Heart!! Well deserved. You always have the best and most affordable yarn for all of us crafters. I love that you are always coming up with new and different yarn and keeping up with the changing times. I always know that I can count on you to keep your yarn priced so the average crafter can afford. Thanks for all the great Yarn!!!!

  49. hira

    i really love all the patterns of red heart…haven’t used yarn though….but good luck
    cheers :)
    from Pakistan

  50. CARLA I

    BIG THUMBS UP TO ALL, for a great job it’s the only one I use!!

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