Thank you to everyone who named Red Heart as America’s Most Recommended Yarn Brand in the Women’s Choice Award research survey! Below is the official press release.
Charlotte, North Carolina – March 12, 2015 – As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor the Red Heart Yarn brand with the 2015 Women’s Choice Award® seal. This award designation is based on a national survey of thousands of women across America who were asked to select the brands they would most highly recommend to family and friends.
“The Women’s Choice Award program works to raise awareness among consumers about which brands are most recommended by women and to honor those brands,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Red Heart Yarn signify their commitment to empower women to make smart buying choices.”
According to a 2012 Fleishman Hillard Study, today’s U.S. female consumer values the opinion of others and over half of all women consider one of their roles to be that of a broadcaster, responsible for helping others make smart choices. It is not surprising that major brands, like Red Heart Yarn, now focus on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by identifying the brands most recommended and trusted by women, along with those that deliver a recommendation-worthy customer experience.
Ms. Passi says it’s important to note that the award doesn’t just signify that Red Heart Yarn has women’s favor – it signifies that women are willing to recommend it to others. “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer – women,” she says.
‘Receiving the Women’s Choice Award is testimony to Red Heart’s commitment to delighting knitters and crocheters with great yarns and pattern inspirations, all crafted with love’ said Alyson Bell, Vice President of Marketing. ‘When consumers choose our products and recommend Red Heart over other brands, it is the highest accolade we could be given.’
“We are pleased to salute Red Heart Yarn for their focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi says.
ABOUT RED HEART
Red Heart is proud to be America’s favorite yarn and one of the most trusted brands in yarn. For over 75 years, more people have chosen to make their heirlooms using Red Heart than any other yarn. Red Heart yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you’ll find it in the Red Heart family. Explore our free patterns and vast yarn selection for every level of knitter or crocheter – they have a little bit of love woven into every strand.
ABOUT WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience.
Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. Women are surveyed on what drives the consumer experience for women vs. men.
– 92% of Americans will seek out the recommendation of others before making a major decision (Nielsen Research 2012)
– 9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (Medelia Monitor 2013)
– Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014)
As the leading advocate for female consumers, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. The award provides women with a collective voice. Visit www.WomensChoiceAward.com to learn more.
Susan Long | WomenCertified Inc. Senior Director of Client Services T: (954) 922-0846 firstname.lastname@example.org
Carrie Leahew | Red Heart Crafts Consumer Marketing Manager T: (704)-329-5013 email@example.com
Afghan pattern: Circle in Squares Throw